Enthusiastic story-driven AI creative producer blending cinematic direction with generative systems design. I build intelligent, repeatable workflows that transform voice, image, and video into scalable, high-impact storytelling.
I am a creative, technically fluent producer who lives at the intersection of luxury heritage and emerging technology. My career is defined by the marriage of high-end aesthetics and technical agility. I don’t just use AI tools. I stress-test them at their creative edges to build things that feel thoughtful, human, and genuinely exciting. I am a builder, a director, and a strategist. I am here to define what the next generation of AI-driven storytelling looks like.
From Fine Art to Global Retail
I spent the last decade building LDC London. This was a journey that took me from hand-inked illustrations to global luxury retail. Being named a Walpole ‘Brand of Tomorrow’ was a testament to the power of surrealist storytelling. My work went on to be stocked in Fortnum & Mason and the Four Seasons Hotels. This history of excellence is the backbone of every project I touch today. I understand the rigor required to maintain brand prestige while driving global growth.
The Frontier of AI Production
I thrive in high-velocity, autonomous environments. I believe the future of creator growth lies in the marriage of narrative depth and technical innovation. Whether I am architecting a voice-first AI mentor like Minky or directing a satirical cinematic campaign like Mistletopia, my focus is on character. I build agentic workflows that solve human problems. I produce cinematic visuals that stop the scroll. Narrative depth is my primary success metric.
Contact ME
If you’re working on something creative, experimental, or slightly undefined, I’d love to hear about it. Whether it’s a role, a collaboration, or a question, feel free to reach out.
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WHAT I'M OPEN TO
- AI creative production - Social-first content and experimentation - Innovative website development - Product storytelling and launch work - Short-term projects or longer partnerships How I like to work Fast-moving, collaborative, and hands-on. I enjoy taking ideas from early concept through to something real and shipped. Based in London UK/ Remote
MISTLETOPIA
A multi-modal AI production exploring high-fashion satire, character consistency, and autonomous content scaling.
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THE CONCEPT
Mistletopia is a dark-satire experiment in AI-native storytelling. By blending a 1950s 'Stepford' aesthetic with an all-canine cast, I stress-tested the limits of character dvelopment and satirical voice-acting, proving that a high-end brand extension can be produced in days, not months and for a fraction of the cost of traditional methods.
PRODUCTION CREW
Voice & Audio: ElevenLabs (Custom persona design)
Cinematography: Veo 3 flow
Character Stylist: Midjourney, Leonardo & OpenArt
Visual Effects: Photoshop
Video Editing & Effects: Capcut
VELOCITY & IMPACT
10x Production Speed: Script to 4-video campaign in 14 days.
Zero-Cost Location: No physical sets or actors used.
Multi-Model Sync: Character consistency maintained across 4 separate AI models.
CINEMATIC SHORTS: EXPLORING CULTURAL COLLISION
This series serves as a narrative playground—placing the Mistletopia leads in absurd, high-tension scenarios. Each short is a study in 'cultural collision,' where the polished perfection of 1950s domesticity meets the jarring edge of dark satire. These are character studies designed to prove that synthetic personas can carry a complex, emotional brand story.
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Visual Staging: Merging the Physical & Synthetic
Beyond the moving image, Mistletopia exists as a high-fidelity e-commerce universe. By utilising Midjourney, Leonardo and Photoshop Generative Fill to stage physical LDC luxury goods within AI-generated environments, I eliminated the need for traditional location scouting and physical set-building. This results in a 'Luxury Lookbook' aesthetic achieved with 95% less overhead than a standard studio shoot.
Directing SONIC NARRATIVE
A selection of the Cinematic Shorts above utilises bespoke ElevenLabs personas integrated into a complex audio pipeline. By directing the AI to deliver 'dry, satirical human emotion' through canine leads, I explored the uncanny valley of AI personification. This process went beyond simple generation; I layered these vocal performances with curated sound design and tension-heavy scores to set the stage and drive the satirical narrative. By fine-tuning stability and style exaggeration in the ElevenLabs Speech-to-Speech pipeline, I ensured that every breath, pause, and atmospheric detail felt like a deliberate directorial choice, rather than a synthetic output.
LDC London was a luxury candle & lifestyle brand built on a foundation of 'Surrealist Luxury'—a visual identity designed to provoke curiosity and emotional resonance. This architecture serves as the strategic DNA for every subsequent AI-native production, ensuring that high-velocity output never sacrifices aesthetic rigor or brand equity.
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A/B
TESTING
A study in how audio-pacing and tone shift audience perception. By A/B testing identical 9:16 visual assets against vastly different sonic narratives, I explored the psychological impact of sound on 'Creator Growth.' This process proved that while the eye sees the brand, the ear feels the story—a philosophy that now governs my ElevenLabs voice and sound design workflows.
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socail-first Vertical Storytelling
Translating luxury prestige into the social-first attention economy. This selection of 9:16 cinematic snippets demonstrates an ability to produce high-fidelity vertical content at speed. Each asset is engineered to stop the scroll through bold visual rhythm and immersive audio-visual synchronization, driving awareness across global markets.
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Archetype Prototyping & Synthetic Pipelines
Scaling character consistency through Generative AI. Here, I transitioned the LDC 'Muse' concept into a synthetic production pipeline—utilising Midjourney and Photoshop to prototype high-fidelity characters. This represents a 10x lift in production velocity, proving that a single Creative Producer can now act as an entire casting and styling department.
Aesthetic Rigor: The Directorial Eye
A heritage of precision. This archive showcases the traditional art direction, high-concept styling, and professional photography that informs my creative judgment. This foundational background in luxury craftsmanship is the prerequisite for pushing AI models beyond generic outputs and into the realm of prestige visual production.
The Art of Character Personification
Writing the 'soul' of an object. These satirical social cards explore the dry, witty voices of the LDC collection. Establishing a distinct, human-centric personality for inanimate objects is the precursor to designing modern AI Agents.
This section showcases the writing and persona-development skills required to make digital interactions feel authentic and memorable.
High-Velocity Brand Edit
An evergreen campaign engineered for immediate impact and attention-retention. This high-cadence video distills the complex, surrealist DNA of LDC London into a snappy, witty visual narrative designed specifically for the social scroll. It represents the intersection of meticulous physical craftsmanship—from prop sourcing to high-concept styling—and precision frame-by-frame digital editing.
KEY PRODUCTION DETAILS:
End-to-End Creative Ownership: Orchestrated the entire production cycle, including strategic prop sourcing, lighting, and product styling to ensure a premium aesthetic.
High-Velocity Visual Rhythm: Engineered a precise, high-cadence edit designed to capture the viewer’s interest within the first three seconds of the feed.
Precision Technical Craft: Leveraged Photoshop timelines for frame-by-frame control, bridging the gap between static luxury photography and dynamic motion design.
Strategic Brand Distillation: Transformed a multifaceted luxury story into a witty, high-converting asset that maintains brand prestige while delivering high-speed engagement.
SOMETHING ELSE HERE AND BELOW
A selection of the Cinematic Shorts above utilises bespoke ElevenLabs personas integrated into a complex audio pipeline. By directing the AI to deliver 'dry, satirical human emotion' through canine leads, I explored the uncanny valley of AI personification. This process went beyond simple generation; I layered these vocal performances with curated sound design and tension-heavy scores to set the stage and drive the satirical narrative. By fine-tuning stability and style exaggeration in the ElevenLabs Speech-to-Speech pipeline, I ensured that every breath, pause, and atmospheric detail felt like a deliberate directorial choice, rather than a synthetic output.
A landmark collaboration with the Amy Winehouse Foundation and her estate to celebrate a British icon. Entrusted by her family to bring Amy’s likeness to life in candle form, this project required a delicate balance of technical precision, prestige brand management, and deep narrative empathy.
Directorial RigoUr
In the pursuit of 'Excellence Everywhere,' Amy's eyes & mouth for The Pioneer were drawn and re-drawn over 200 times. From the 'imperfectly perfect' smudge of her signature eyeliner to the wild, un-groomed arc of her eyebrows—a nod to her heritage—every detail was a deliberate directorial choice. This level of aesthetic rigor is what now governs my AI-augmented workflows.
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BUILDING
HYPE
A case study in pre-launch momentum. Utilizing a staggered 'Mystery Muse' reveal campaign, we leveraged clues centered on Amy’s London heritage (Camden, The Pioneer) to build a high-conversion waitlist. This 'Growth-first' strategy resulted in a total sell-out upon launch and prestigious placement in Fortnum & Mason and Fenwick.
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Sonic Atmosphere: The Scent of a Soul
Translating luxury prestige into the social-first attention economy. This selection of 9:16 cinematic snippets demonstrates an ability to produce high-fidelity vertical content at speed. Each asset is engineered to stop the scroll through bold visual rhythm and immersive audio-visual synchronization, driving awareness across global markets.
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High-Velocity Brand Edit
An evergreen campaign engineered for immediate impact and attention-retention. This high-cadence video distills the complex, surrealist DNA of LDC London into a snappy, witty visual narrative designed specifically for the social scroll. It represents the intersection of meticulous physical craftsmanship—from prop sourcing to high-concept styling—and precision frame-by-frame digital editing.
KEY PRODUCTION DETAILS:
End-to-End Creative Ownership: Orchestrated the entire production cycle, including strategic prop sourcing, lighting, and product styling to ensure a premium aesthetic.
High-Velocity Visual Rhythm: Engineered a precise, high-cadence edit designed to capture the viewer’s interest within the first three seconds of the feed.
Precision Technical Craft: Leveraged Photoshop timelines for frame-by-frame control, bridging the gap between static luxury photography and dynamic motion design.
Strategic Brand Distillation: Transformed a multifaceted luxury story into a witty, high-converting asset that maintains brand prestige while delivering high-speed engagement.
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Scaling character consistency through Generative AI. Here, I transitioned the LDC 'Muse' concept into a synthetic production pipeline—utilising Midjourney and Photoshop to prototype high-fidelity characters. This represents a 10x lift in production velocity, proving that a single Creative Producer can now act as an entire casting and styling department.
Scaling character consistency through Generative AI. Here, I transitioned the LDC 'Muse' concept into a synthetic production pipeline—utilising Midjourney and Photoshop to prototype high-fidelity characters. This represents a 10x lift in production velocity, proving that a single Creative Producer can now act as an entire casting and styling department.
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STATS
A selection of the Cinematic Shorts above utilises bespoke ElevenLabs personas integrated into a complex audio pipeline. By directing the AI to deliver 'dry, satirical human emotion' through canine leads, I explored the uncanny valley of AI personification. This process went beyond simple generation; I layered these vocal performances with curated sound design and tension-heavy scores to set the stage and drive the satirical narrative. By fine-tuning stability and style exaggeration in the ElevenLabs Speech-to-Speech pipeline, I ensured that every breath, pause, and atmospheric detail felt like a deliberate directorial choice, rather than a synthetic output.
I spent the last decade building LDC London. This was a journey that took me from hand-inked illustrations to global luxury retail. Being named a Walpole ‘Brand of Tomorrow’ was a testament to the power of surrealist storytelling. My work went on to be stocked in Fortnum & Mason and the Four Seasons Hotels. This history of excellence is the backbone of every project I touch today. I understand the rigor required to maintain brand prestige while driving global growth.
The Frontier of AI Production
I thrive in high-velocity, autonomous environments. I believe the future of creator growth lies in the marriage of narrative depth and technical innovation. Whether I am architecting a voice-first AI mentor like Minky or directing a satirical cinematic campaign like Mistletopia, my focus is on character. I build agentic workflows that solve human problems. I produce cinematic visuals that stop the scroll. Narrative depth is my primary success metric.
Selected work
AI Creative Production, World building & Full-stack development
UX/UI Design: Creating human-centric, emotional AI interfaces and digital "worlds."
API Ecosystems:Seamlessly connecting AI-logic to front-end experiences.
Growth & Automation
Content Engines: Orchestrating autonomous SEO and social-content machines.
Creator Scaling:Building high-velocity content architectures for audience discovery.
Strategic Narrative: Using data-driven storytelling to drive market penetration.
Fine Art & Theory
Traditional Roots:Expert ink illustration, line, colour theory, and perspective.
Visual Narrative: Communicating complex moods and emotions through tactile and digital mediums.
Directorial Eye: High-end curation for luxury aesthetics and cinematic visuals.
Leadership & Prestige
Award-Winning Founder: Scaling a Walpole 'Brand of Tomorrow' from zero to global retail.
Legacy Management: Managing high-stakes cultural estates and celebrity partnerships.
Strategic GTM: Designing brand-first Go-to-Market strategies for the AI era.
Process & Training
AI Training Data: Analysing and documenting creative workflows.
Technical Analysis: Translating artistic methodology into structured input for cross-functional teams.
Stress-Testing: Refining model outputs against high-fidelity artistic objectives.
Process & Training
AI Training Data: Analysing and documenting creative workflows.
Technical Analysis: Translating artistic methodology into structured input for cross-functional teams.
Stress-Testing: Refining model outputs against high-fidelity artistic objectives.
Artistic Heritage
Expert ink illustration and fine art theory are the foundation of my work. I maintain a directorial eye through the study of color physics and historical narrative. This foundational craft ensures every synthetic asset remains tethered to a high-end luxury aesthetic.
Audio Intelligence
Bespoke persona design and professional voice cloning via ElevenLabs is a core capability. I navigate the sonic frontier through speech-to-speech direction and rhythmic narrative pacing. This allows me to give a literal voice and soul to the digital characters I architect.
AI Cinematography
I specialise in high-consistency video generation and environmental staging. My workflow utilises a specialised prompting architecture across Veo 3, Sora, and Runway Gen-3. I move beyond generic outputs to achieve agency-grade visual depth and narrative continuity.
04. Platform Architecture
I bridge the gap between vision and live user experience through full-stack web development. I build immersive digital worlds and functional MVPs using Webflow, GSAP, and JavaScript. This technical layer ensures that AI logic is seamlessly integrated into a premium front-end.
AI Cinematography
I specialise in high-consistency video generation and environmental staging. My workflow utilises a specialised prompting architecture across Veo 3, Sora, and Runway Gen-3. I move beyond generic outputs to achieve agency-grade visual depth and narrative continuity.
AI Cinematography
I specialise in high-consistency video generation and environmental staging. My workflow utilises a specialised prompting architecture across Veo 3, Sora, and Runway Gen-3. I move beyond generic outputs to achieve agency-grade visual depth and narrative continuity.